Happy Business Owner

Five Ingredients of Successful and Happy Business Owners

If you’re reading this, it’s likely you’re already a business owner or perhaps you’re just starting out. Running a successful business is rewarding to be sure, but it’s not an easy task. One of the challenges that many owners face is finding a work-life balance. Many people get so laser focused on building their company that itRead More

WordCamp Boston

WordCamp Boston

Boston is an amazing city filled with great food, lots of history, and great fun. It was a wonderful experience to be invited to WordCamp Boston 2015 to speak on the Yoast WordPress SEO plugin. The weekend was filled with great sponsors, speakers, attendees, and swag. However, the real question is: What is the takeaway,Read More

campaign-overview-twitter-ads

Lead Generation Using Twitter Card Ads – Part One

For the past couple months, I’ve been experimenting with Twitter Ads. Until yesterday however, I had no idea just how powerful they can be for building an email list. It’s still a work in progress, and in this article I’m going to show you what I’ve found. The potential marketing power involved is truly impressive. Twitter AdsRead More

Google Mobile Friendly

Google’s “Mobile Friendly” Update to Reward Sites

Google announced that starting on April 21st, 2015 there would be a boost in rankings for mobile-friendly web pages. This would include pages that are legible and usable on mobile devices, and it would affect mobile search results worldwide. (Conversely, pages designed for only large screens would see a significant decrease in rankings in mobile searchRead More

XXS Security

Are You Under Attack? Cross-site Scripting (XSS)

One of the reasons why WP Valet clients use our maintenance service is protection. Security issues arise on the internet constantly, and our team makes it our business to identify and protect you from threats to your web presence. A big one to hit the internet this year was the Cross-site Scripting (XSS) Vulnerability. Hackers constantly exploreRead More

WordCamp Miami, 2015

WordCamp Miami 2015—Coming Up Soon!

WordCamp Miami is coming up this month May 29th-31st, and our team is super excited to be attending and speaking. WordCamps everywhere are made awesome by all the speakers and attendees who come and share their knowledge, learn about WordPress, have fun hanging out together. A vital part of WordCamps is the amazing sponsors. Without sponsors, these incredible conferencesRead More

Mobile Responsive Examples

Should You Be Concerned If Your Business Website Isn’t Mobile-Ready?

Just a few days ago, Google announced a major change to its search algorithm. In short, they are now giving preference to sites that are “mobile-ready” when seen in search results on mobile devices. This makes sense because if you’ve ever tried to navigate through a website on your phone that was not mobile-ready, you quicklyRead More

McDonalds Twitter Campaign Gone Wrong

Social Channels for Business – The Good, the Bad and the Ugly

Having a presence on Facebook, Twitter, YouTube and other social outlets is now the standard for most businesses. Its a great method to further your marketing reach to potential customers as well as a quick way for your existing customers to ask questions, report issues and interact with real humans at your company. However, there areRead More

mailchimp-email-segmentation

A Two Step Email Marketing Method for Telling Your Customers They Are Special

Sending an email campaign might be common knowledge to some of you, but even if you send regular news and promotions to your customers you may be able to benefit from this simple method I utilized recently. Email marketing can be a simple matter of writing a newsletter update but when your goal is increased engagement andRead More

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