A Two Step Email Marketing Method for Telling Your Customers They Are Special

Sending an email campaign might be common knowledge to some of you, but even if you send regular news and promotions to your customers you may be able to benefit from this simple method I utilized recently. Email marketing can be a simple matter of writing a newsletter update but when your goal is increased engagement andRead More

Become a Better CEO with These Tips

The Pocket Guide to Being a Better CEO

Running a company is tough and it gets more complex when you add additional team members. You then become responsible for the welfare and happiness of these people (as it relates to their work environment and relationships). But what happens if managing people isn’t your strongest skill? You could hire someone to become your rightRead More

Onboarding Questions for Web Agencies

Onboarding and Discovery Questions Every Agency Should Ask

We recently sparked some curiosity and discussion with an article detailing our website development process. Many of our readers asked us to go deeper into the specifics of parts two and three of that process which deal with the “Research & Discovery” and “Onboarding” phases we implement with each of our clients. We’re happy to help. Below you’llRead More

WP Valet Strategy, Custom Design & Development

7 Steps to a Better Business Website Development Process

It’s fair to say that WordPress has changed the world of website creation and content publication. It allows anyone to build an internet presence for themselves or their business, which is a wonderful thing. Unfortunately, it’s all too easy for that site to miss the mark on achieving the goals of the business it represents. ManyRead More


‘The Client Whisperer’

Creating rapport and trust with your clients is a never-ending job. By adding a few key words to your vocabulary you can make this easy. Our own Kimberly Lipari, the COO here at WP Valet, recently published a blog post over at WP Elevation outlining several key words that should be present in every clientRead More


Bring Your Sales Process into Your Web Copy

In times past, customers walked into store fronts and were greeted by a friendly face of a happy sale clerk. This sales clerk set the tone for the sale, explained product details, and created a good rapport with the customer. They answered questions, overcame objections, and highlighted any special offers. Now, much sales communication happensRead More

Build a Social Network with WordPress

BuddyPress: Create a Social Network for Your Customers

Are you familiar with BuddyPress and its features? If you’re not, BuddyPress has a suite of plugins that can be installed in your WordPress powered site to help you run any kind of social network with member profiles, activity streams, user groups, messaging, and more. BuddyPress works with both single and Multisite WordPress installations. How BuddyPressRead More

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